5 Business Lessons from the Kardashians
Love them or hate them, it's hard to deny the impact the Kardashian family has had on popular culture and the business world. From their reality TV show to their beauty and fashion ventures, the Kardashians have built an empire that has generated billions of dollars. While their rise to fame may have been controversial, there are valuable business lessons that Executive Assistants can learn from their success—lessons that can help you better support your executives, small business owners, or independent entrepreneurs.
In this post, we will explore five key lessons that can elevate your role as a dynamic and strategic partner to your executive.
1. Building a Personal Brand:
One of the most significant lessons we can learn from the Kardashians is the power of building a personal brand. The Kardashians have mastered the art of turning their personal lives into a lucrative business by sharing their experiences, struggles, and successes with the world. As an Executive Assistant, you may not be in the spotlight (quite the opposite!) but building a strong professional brand is crucial. By showcasing your unique skills, reliability, and strategic thinking, you can position yourself as an indispensable partner to your executive. Authenticity and consistent performance will help you stand out and build trust with those you support. For more about how to use Linkedin for personal branding, head back to the main blog after this read!
2. Embracing Social Media:
The Kardashian family's success is largely attributed to their early adoption and mastery of social media platforms. They recognized the potential of these platforms to connect with their audience and promote their ventures. As an EA, you can use social media to stay informed about industry trends, network with other professionals, and even promote your executive's personal brand or business. Leveraging social media effectively can also help you stay ahead of the curve in managing your executive’s online presence, whether it’s curating content, monitoring mentions, or engaging with their audience.
3. Diversification of Skills and Responsibilities:
Another important lesson from the Kardashians is the value of diversification. While they initially gained fame through their reality TV show, they expanded into beauty, fashion, mobile apps, and more. As an EA, your role often requires you to wear many hats—whether it’s managing your executive's schedule, coordinating events, or handling special projects. Diversifying your skill set not only makes you more valuable but also enables you to support your executive more effectively across different areas of their business. Embrace opportunities to learn new skills, and be ready to adapt to whatever comes your way.
4. Collaboration and Strategic Partnerships:
The Kardashians have excelled in the art of collaboration and influencer marketing, forming strategic partnerships with various brands to expand their reach. As an EA, you can apply this lesson by fostering strong relationships with key stakeholders, vendors, and other departments within your organization. By being the go-to person who connects the dots and facilitates collaboration, you can help drive growth and create a cohesive working environment for your executive. Additionally, understanding the power of partnerships can help you identify opportunities for your executive to collaborate with others, whether it’s through joint ventures or strategic alliances.
5. Constant Adaptation and Reinvention:
One of the most impressive aspects of the Kardashian family's success is their ability to adapt and reinvent themselves. They have consistently evolved to stay relevant in an ever-changing landscape. For EAs, this lesson is invaluable. The business world is constantly shifting, and your ability to stay nimble, embrace change, and continuously improve your skills will set you apart. Whether it’s learning new technologies, adapting to new work environments, or helping your executive pivot in response to market changes, your adaptability will be key to your long-term success.
The Kardashian family's success story offers valuable lessons that can be applied to the role of an Executive Assistant. By building a personal brand, embracing social media, diversifying your skills, leveraging collaboration, and constantly adapting to change, you can become an indispensable asset to your executive.
While the Kardashians' journey may be unique, and a path none of us are on, the core principles behind their success can inspire you to think creatively, take initiative, and thrive in your role as a strategic partner in the business you support.